A white version of the company logo.

Once Upon A Princess Project Details

Industry: Events

Location: Indiana

Scope: Logo Design

About the company:

Once Upon a Princess was born out of a love of princess movies. They provide high-quality character entertainment, offering princesses, heroes, villains, and more for birthdays, holiday events, corporate gatherings, and more!

The challenge:

Ashley came to us looking for a rebrand. She had an established business and look, but needed something cleaner and more modern to better appeal to her target audience.

What we did:

With that in mind, we created a logo that not only captures the essence of her company, but one that will bring out the inner princess in all of us.

Sticking with her blue and pink color palette, we gave her logo a much needed make over and created something that’s playful, yet modern.

Brand Vibe:

Enchanting Dreamy Wonder-filled Welcoming Kid-friendly

Whimsical logo design for princess party company on white and pink cards.
A collage of pages from a branding booklet for a princess party company highlight font, color and design choices.
The sub logo mark on a round sticker.
Two versions of the logo on a stack of business cards.
A white version of the logo on a pink party bag with branded tissue paper.
A princess logo sub mark sticker stuck onto custom branded tissue paper.
The white sub mark logo on a teal colored envelope.
Three logo variations featured on two white pins and teal pin.