A laptop showing a colorful travel website with a woman in pink glasses. Nearby, a webpage displays her picture, a greeting, and testimonials.

Heather Sparklestar Project Details

Industry: Travel & Wellness

Location: Florida

Scope: Brand + Socials + Website

About the company:

Heather Sparklestar is a dedicated, fun, and creative travel advisor and wellness coach who designs custom vacations and transformative fitness programming with a little bit of flair.

The challenge:

The biggest challenge was striking the right balance between professional, educational, and whimsical fun. With a wide range of services, it was key to create something cohesive and easy to understand at a glance.

What we did:

We partnered with Heather Sparklestar to create a whimsical brand and website that captures the spirit of her adventurous, personalized retreats. With a new magical identity and a custom WordPress site featuring her courses, easy-to-use online booking, and a blog, her community can now connect and learn with ease. We also created stationery and social templates to extend her brand across every touchpoint.

Brand Vibe:

Whimsical Adventurous Vibrant Restorative Transformative

Heather Sparkle Star Logo.
Heather Sparklestar brand mark.
Two tablets displaying a colorful travel website with a pink background. The screens show different pages: one with a woman in sunglasses and a blurb of text, and another with charts and text.
Two business cards are displayed diagonally against a blue background. One card is white with blue and pink text, and the other is pink with white text. Both feature the name "Heather Sparklestar" and "Travel & Wellness" along with star graphics.
Round stickers with various icons, including a suitcase, heart, compass, castle, and mobile phone. Colors include blue, pink, and yellow. Some have text like "Adventure" and "HS." The icons symbolize travel, love, and exploration themes.
A mockup of eight open pages of a brand guidelines booklet are displayed on a blue wavy background.