Benold Financial Planning Project Details

Industry: Finances

Location: Texas

Scope: Website Design + Print + Tradeshow Materials

About the company:

Benold Financial Planning is a family owned and operated financial planning business, serving Texas since 2005.

BFP specializes in cash flow planning, debt management, college planning, retirement planning, investment management, estate plan analysis and more.

The challenge:

Jordan was looking to grow their brand and online presence with a website and various marketing materials to expand their client base and for an upcoming conference.

What we did:

We first went to work creating a branded website design highlighting their services, reputation and their CFP® certification.

Soon after their website was launched, we went to work on their trade show items: a roll-up banner stand, a hanging banner, a large poster, brochures, a magnetic calendar and a custom tablecloth.

All of their items are branded to their classic and timeless style, while showcasing beautiful Texan landscape photos. This is a nice change of pace compared to the same cliché money graphics that runs amok in the financial industry.

Brand Vibe:

Texan Timeless Classic Traditional

A collage of Benold Financial Planning's website, print and tradeshow items to show full design project.
Outside panels of a tri-fold brochure with Benold branding and Texas valley photos, mission statement, their difference blurb and contact details.
Inside panels of the tri-fold brochure with Jordan and Stephen's bios and an icon list of their services with a short blurb.
A magazine advertisement design in their brand design advertising their financial wellness for retirement.
A tradeshow table runner in their brand royal blue color with the white version of their logo in front.
Tall roll up banner designs with heading "Plan for your financial future" with Benold's branded photography and color palette.
Jordan's table at conference with our design items illustrating a professional and cohesive brand identity.
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