4 ways to make customers fall in love with your typography!

♥ Roses are red, violets are blue, use fonts to make customers swoon for you! ♥

This year, we are getting into the lovey-dovey spirit and sharing typography tips that have stolen our hearts and will steal your customers.

Simply put, love is all around us – it’s everywhere you go. So why not get customers to fall in love with your typography (with a little help from a designer or two)?

We love fonts. La la la love them! So we are going to share how to pair your favorite ones together. Typography design – when done right – can help seduce visitors looking at your website or poster to fall in love your brand. The right font design can make an emotional connection with your customers, whose attention spans are now less than that of a goldfish. It’s not too late to create a font match so perfect… you’d think they were soulmates.

Here are 4 tips to use when selecting the perfect font pair to win your customers’ hearts.

Balance is key.

Remember “opposites attract”. Make sure they balance each other out. Use one san serif and one script font. Or one handwritten font and one script. But stay away from fonts that look too similar. Creating contrast can be magical.

Match the tone.

Pick fonts that go hand in hand with the text. If you use mismatched fonts, it’ll confuse your audience. For example- don’t use a scripty, dramatic font for a word like “accountant” or “punk rock.”

Less is more.

Select two to three fonts at a time at the most.

Maintain legibility.

Above all, make sure font is readable. Headlines should be bold and engaging, while body text needs to be clear and easily readable.

Examples of good pairings:

Oh and we found this cool font pairing site called Type Connection. It will match fonts for you!

14 Valentine’s Day Fonts:

Valentine’s Day is the celebration of love (and chocolate). Every year, this holiday inspires people all over the world to create beautiful and personal artwork to show their loved ones just what they mean to them. Here are our 14 favorite Valentine’s inspired fonts, along with links to download them.

(Unsure of how to install them? Simple directions for installing fonts.)

♥♥ Twingenuity Graphics wishes you a happy and sweet-filled Happy Valentines Day! ♥♥