Accessible
Websites
Is your website driving Away 1 in 4 Visitors?
Imagine the frustration of trying to navigate a website that doesn’t work for you.
For 61 million adults in the U.S. with a disability, this isn’t hypothetical—it’s a daily challenge. And what do frustrated users do? They often leave—that’s 25% of your potential audience lost.
Addressing accessibility is smart business as it helps you avoid the growing legal risks, as accessibility-related lawsuits have increased by 50% since 2019. Ensuring accessibility makes your website welcoming for everyone—and that’s what good design is all about.
What in the world is Web Accessibility?
Website accessibility is the practice of removing barriers that prevent people with all kinds of disabilities, impairments, and limitations from interacting with or accessing a website. A properly designed site leads to a better user experience for everyone.
Accessibility is an ongoing process, not a checklist.
Why should I invest in accessibility?
Better for all users
Good accessibility improves user experience, benefiting everyone, including older adults, those with temporary disabilities like a broken arm, or situational challenges like noise or poor lighting.
Reduce legal risks
The American with Disabilities Act (ADA) prohibits discrimination against people with disabilities in public life, including websites. Non-compliance can result in lawsuits and fines, a growing concern as ADA lawsuits are on the rise.
Improve your SEO
What’s good for accessibility is good for Search Engine Optimization (SEO). Many accessibility fixes also improves your website’s SEO. If a screen reader can read your website, so can Google!
Expand your reach
By ensuring everyone can use your website, you’re tapping into an expanded market. This inclusivity allows more people access to your website, increasing opportunities for more sales.
Our Approach to Accessibility
What We Do
- Strive to help your website conform to WCAG 2.1 level AA standards.
- Manual accessibility testing, including keyboard navigation and with a screen reader. Automated audits are only used as a starting point.
- Provide helpful guides to help you, and your team, stay more accessible going forward.
What We Don't Do
- Guarantee 100% compliance to ADA, Section 508 or any other laws.
- Rely on automated audits, overlay widgets or AI to make sites accessible.
- Conduct user testing with individuals who have a disability.
Common Accessibility
Misconceptions
Misconception #1 Accessibility is only for blind & deaf people.
Fact
You might think, “I don’t serve any blind customers, so I don’t need to worry about this.” But consider this: you can’t know if someone visiting your website has a disability. Disabilities are diverse and often invisible, so assuming your site doesn’t need to be accessible excludes potential customers.
Misconception #2 My site passed an accessibility checker.
Fact
You ran your site through an online accessibility checker and it passed. So, your website is fully compliant, right? Not quite. Accessibility checkers are helpful tools, but they only catch about 25-30% of potential issues and can provide false positives. True accessibility requires a manual review from a human.
Misconception #3 Accessibility only applies to larger companies.
Fact
All businesses, regardless of size, are legally required to ensure their websites are accessible according to The Americans with Disabilities Act (ADA). Small businesses have faced lawsuits over website inaccessibility just like larger corporations, so it’s essential to follow accessibility guidelines to avoid legal risks.
We understand that website accessibility can seem overwhelming at first, but don’t worry—we’re here to help!
With our expertise and step-by-step guidance, we’ll make the process manageable and ensure your website better meets accessibility standards.
Whether you’re starting from scratch or need to fix a few issues, we can work with you to create an accessible, user-friendly experience for all visitors.
Digital Accessibility Packages
Comprehensive Accessibility Package
One time cost:
$600
Perfect for business owners who want to take charge of their website accessibility and help mitigate legal risk.
Includes:
- A thorough review and implementation of changes to help your site align with WCAG 2.1 AA standards.
- Manual testing with keyboard navigation and screen reader.
- Prioritized updates to enhance accessibility.
- Access to our Accessibility Guides to help maintain compliance.
- Checklist of everything we did to improve accessibility for your records.
- Up to 8 web pages
Budget-Friendly 3 Month Plan
For three months:
$245/month
A flexible alternative— perfect for business owners who need a budget-friendly way to enhance their website’s accessibility.
Includes:
- Spread out over time, it offers the same in-depth review, manual testing, and implementation of updates as the Comprehensive Package.
- Convenience of monthly payments.
- Access to our Accessibility Guides to help maintain compliance.
- Up to 8 web pages
Website Accessibility Audit
One time cost:
$199
Designed for business owners looking to evaluate their website’s accessibility. It’s an excellent first step toward making your site more accessible.
Includes:
- A low-cost audit that provides a detailed report of key accessibility issues.
- Includes "human testing" — we do not rely on AI scanners.
- Actionable recommendations to improve conformance.
- Audit up to 5 pages ($15 for each additional page)
**Timeline will vary on complexity of website and number of accessibility issues found on website. Packages do not include remediation of digital files, videos/audio, or content from third-party sites.
Looking for Answers?
ADA compliance is crucial for businesses as it provides legal protection against potential lawsuits and enhances the user experience for all visitors. By making websites accessible, you as a business owner can reach a broader audience and improve your SEO
Yes. The Department of Justice has consistently deemed that the ADA’s requirements apply to accessibility of website pages. Adherence to WCAG guidelines not only improves search engine optimization (SEO), but it also helps to ensure your website is accessible to all customers. Plus, adhering to these guidelines lowers the chances you’ll face legal issues due to ADA non-compliance.
Automated accessibility testing alone will not make your website accessible. Plugins and overlays claim to fix the site and content for you, but more than 70% of accessibility issues cannot be detected or fixed without human input. In fact, overlays often make accessibility worse and offer a false sense of security. A document or website could pass a checker and not be accessible.
Always combine automated testing with manual auditing. The reason for this is that some WCAG criteria are ambiguous. For example, automated accessibility tests can tell you if an image has alternative text, but they can’t understand the context.
No automated evaluation, line of code or AI tool can tell you if your site is accessible or compliant.
You most likely do, even if you don’t know it. You can’t see all disabilities and you can’t see all your users. Potentially 20% or more of website visitors or readers of digital documents have a disability. Many disabilities cannot be seen, such as color blindness, epilepsy, hearing loss or ADHD. And when they come to your website, you can’t even see the visible ones, such as a lost limb or blindness.
The Web Content Accessibility Guidelines (WCAG) provides a framework for making digital content accessible. The guidelines are considered the standard for accessibility with governments and courts using them as a reference in settling accessibility lawsuits.
WCAG guidelines focus on four principles: Perceivable, Operable, Understandable, and Robust (POUR).
The vast majority of websites do not meet these guidelines and as a result are legally vulnerable.
While we will make a reasonable effort to bring your website into conformance according to WCAG Version 2.1 Level AA standards, we cannot guarantee 100% ADA compliance. Although there are widely accepted guidelines for web accessibility, the lack of any official standards makes the legal landscape a bit of a gray area. The nature of web development and evolving standards means that achieving full compliance can be complex. What we can do is help improve your accessibility and remediate the biggest accessibility issues listed in most ADA lawsuits.
As we strive to provide an affordable accessibility option for our clients, we don’t have real users (users with disabilities) test the website for any issues or improvements.
**Disclaimer: Twingenuity Graphics LLC is not a law firm. The information on this page is intended for educational and informational purposes only and does not provide legal advice. If you have questions about your specific situation or compliance requirements, please consult an attorney in your state.
Ready to boost your website’s accessibility?
Let’s make your site an enjoyable experience for everyone.