Accessible Content

Ever tried reading a page filled with long, dense paragraphs, jargon-heavy language, and no clear structure? Frustrating, right? Now imagine facing those same barriers while using assistive technology or having a cognitive disability.

Writing and formatting accessible content ensures your message is read and understood by the most people possible.

Best content formatting practices:

  • For optimal readability we recommend body copy be 16px and headings be 24px minimum.
  • Provide enough spacing between lines of text (line height) and between letters (letter spacing).
  • Limit your font styles as too many varieties can disorient users. Plus, it looks better.
  • Long, chunky paragraphs can tire anyone’s eyes, so optimize your content with shorter sections, bullet points, and numbered lists.
  • Do not justify paragraphs.
  • Use easy to read fonts. Use fancy or script (cursive) fonts sparingly.
  • Use text instead of images of text whenever possible. If images of text are essential such as logos, add accessible alt text.
  • Don’t be afraid of white space, because it helps to separate elements on the page, making your content easier to digest for everyone.
  • Minimize the use of tables.

Use clear and simple language

  • Use simple language: Avoid technical jargon, complex terms, and acronyms where possible.
  • Write in short sentences: Keep your sentences concise.
  • Supplement text with media: Add videos or images to help users understand the content.
  • Use consistent terminology: Maintain consistent terminology throughout your website to reduce cognitive load and avoid confusion.

In Summary: Accessible content ensures effective communication by using clear language, thoughtful formatting, and user-friendly practices like readable fonts, and proper spacing, creating an inclusive experience for all users.